Automotive Marketing. More Units, Lower Cost Per Lead.
Google Ads, email campaigns, social, and SEO for franchise dealerships — measured in vehicles sold and cost per conversion, not impressions.
The state of auto dealership marketing today
Dealership marketing has a measurement advantage most industries would kill for: the CRM knows exactly which customers bought, and attribution can run all the way from ad click or email send to a delivered unit. We run automotive programs that use that advantage relentlessly. For one franchise dealership, restructuring the Google Ads account took monthly conversions from 72 to 198 while cost per conversion fell from $139 to under $40 — on a smaller budget. A single inventory email campaign for another dealer group attributed over $400K in vehicle sales. That's the standard automotive work should be held to.
What we help auto dealerships solve
Google Ads accounts that leak budget
Broad campaigns competing with themselves, service budget bleeding into vehicle shopping, no negative-keyword discipline. Our dealership restructure playbook: campaigns per vehicle line, Performance Max scoped to its lane, and budget reallocated to what converts.
Inventory-driven email that sells units
Sold-lead and in-market list campaigns built around live inventory and real offers, tracked through the CRM to delivered vehicles — including sends that have attributed six figures in sales from a single deployment.
Fixed ops and service-drive marketing
Dedicated service campaigns, review velocity for the service department, and email flows that keep the service drive full between vehicle purchases.
Bilingual and community-first social
Dealerships win locally. People-first content — team spotlights, customer stories, bilingual creative — consistently outperforms inventory-only posting in our monthly reporting.
How we work with auto dealerships
Dealership Google Ads management
Search, Performance Max, and vehicle campaigns with per-line structure, negative discipline, and conversion tracking wired to the CRM — reported monthly against cost per conversion and sold units.
CRM email campaigns
Inventory eblasts, seasonal campaigns, and lifecycle flows through platforms like VinSolutions — with sold-vehicle attribution in every monthly report.
Social media and reputation
Full content calendars, community management, bilingual creative, and review acquisition across the sales and service departments.
Dealership SEO and local visibility
Google Business Profile management, inventory and service-page SEO, and the local signals that put a store in the map pack when shoppers search nearby.
Other industries we serve
Frequently asked questions
What results have you produced for dealerships?
Documented in our published case studies: a Google Ads restructure that took a franchise dealership from 72 to 198 conversions a month while cutting cost per conversion from $139 to under $40, and CRM email campaigns attributing hundreds of thousands of dollars in vehicle sales, tracked to delivered units.
Do you work with our existing platforms?
Yes — we work inside the dealership stack: Google Ads and Performance Max, Meta, VinSolutions and comparable CRMs, DealerTrack reporting, and OEM co-op requirements. We integrate with your existing website provider rather than forcing a replatform.
How do you measure success for a dealership?
Sold units and cost per conversion, verified against the CRM and DMS — not clicks or impressions. Monthly reports show conversions by campaign, cost per lead, attributed vehicle sales, and where next month's budget should move.
Can you handle both sales and service marketing?
Yes, and keeping them separated is half the value: dedicated service campaigns and budgets stop fixed-ops dollars from leaking into vehicle shopping, and each side gets reported on its own results.
Do you work with dealerships outside Arizona?
Yes — our dealership clients are on the East Coast, and the work is fully remote-compatible: ad platforms, CRM, and reporting are all digital. We serve franchise dealerships nationwide.
Ready to grow your auto dealership?
Get a free 30-minute strategy session. We will audit your current marketing, identify the biggest gaps for a auto dealership, and lay out the highest-leverage moves.
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