Results Driven Pay-Per-Click Advertising

Market your business with a comprehensive Pay-Per-Click (PPC) advertising campaign. Proven to be an effective and profitable marketing channel, PPC allows your website instantaneous visibility on search engines for keyword phrases your consumers are searching for. With the right strategy and execution, your business can compete with top players in your industry – big or small. Our Google Ads certified specialists work with you to identify your goals and target audience and with that, develop a strategic Search or Display campaign to reach them.

Pay-per-click advertising delivers instant traffic to help you meet your bottom line.

Why PPC?

In a world of stiff competition, it is more important than ever to be seen at the top of the search results when a consumer searches for your services and/or product. Insert pay-per-click advertising. With compelling and incentivizing ad copy, you can drive qualified leads when they are ready to make a purchase. Our PPC certified experts set up strategic paid campaigns with Google’s best practices in mind, assuring you added exposure and revenue.

Did you know?

PPC visitors are 50% more likely to purchase something than organic visitors.

On average, 41% of clicks go to the top 3 paid ads on the search results page.

Businesses make an average of $2 in income for every $1 they spend on Google Ads.

Which PPC Ad Format Is Best For You?

Our PPC certified specialists can help you identify which PPC ad format is best suited for your business based on your goals and needs. Here are a few of our most successful PPC ad formats:

  • Text Ads

    Text Ads are prominently displayed on the top of the Google results page and feature a headline, description and display URL intended to incentivize consumers to click through after conducting a search. Benefits include:

    • Target people who are searching for your services and/or products
    • Utilize “ad extensions” to highlight amenities, features, promotions, location and more
    • Display on desktop, mobile and tablets
    • Add a call button on mobile that allow people to call your business directly

  • Responsive Search Ads

    Similar to Text Ads, Responsive Search Ads are displayed on the Google results page but allow you to test multiple headlines and descriptions. Google automatically tests different headline/description combinations to identify what’s most effective. Benefits include:

    • Test as many as 15 headlines and 4 description combinations
    • Feature different benefits, specials, call-to-actions to find what resonates most with consumers
    • “Pin” headlines / descriptions to specific locations

  • Display Ads

    Display Ads allow you to reach people on Google’s Display Network; a collection of websites across the internet including blogs, news pages, Gmail, YouTube, apps and more. Benefits include:

    • Appear on 2+ million sites and to over 90% of people on the internet
    • Choose to target people based on keywords, placements, interest, and more
    • Remarket to those who visited your site in the past with new offers
    • Feature banner ads and/ or video ads

Google Ads Certified

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